Lead Lifecycle Management
Lead is means registration of users to advertisers' sites. Base Disabilities can be generated for different purposes - marketing research, telephone sales, mailing catalogs and promotional offers. Simply put, lead generation - a process that can attract interested visitors.
Lead collection systems disabilities proved effective compared with traditional methods of attracting visitors. Lead generation program in automatic mode allows you to obtain all necessary information about the customer - by gender, age, region of residence, his preferences. If we compare the cost of developing such a program with the cost of the work of managers, the benefits in favor of lead generation is evident. Marketing or targeted lead generated only for a certain company or brand and can be used for specific purposes. However, lead generation system - it is only the first step. To work with clients to monitor the dynamics of their growth, make mailing is recommended to use control system lidami.
The lead management system - is unique software product, created by «Skatrix» to optimize interaction with customers.
Opportunities of Lead Management System:
Forming the base of loyal customers. The system allows you to track the number of visits a client's website, his time spent on the site, views of those or other goods purchases. This allows us to determine the type of client, and in accordance with this, to create for him this or that proposal.
Carrying out mailings. In automatic mode, the program can dispatch with the information about sales, new acquisitions of goods, send catalogs, Happy holidays. Thus, you enter into a personal relationship with each client, stimulate its consumer activity.
Analysis of the effectiveness of advertising campaigns. Using a particular ad event, you have no chance in real-time tracking of the growth of visitors. Such analysis can be obtained only at the end of the action. Using a «Skatrix» Lead Management System for management your company leads, you can track the growth of Disabilities during promotions.
Gathering information about customers. With the control system lidami can supplement the information about potential clients that the system can generate from your contacts in social networks and Web portals.
Leads-clients - clients-leads: where to start?
The main work on the formation of Disabilities is taking place in several stages.
First step: to collect information. New Lida appear in the database as a result of certain marketing activities - be it exhibitions, direct mail, telemarketing.
Second step: analysis. The program forms the basis of potentially important customers, based on the information received, while non-targeted lead eliminated, which do not correspond to any parameters determining the potential buyer.
Third step: action. When the final list of Disabilities was formed, you can start actions aimed at achieving this goal. The system will track the percentage increase in sales due to the leads.
The end result of working with lidami can count the number of successfully completed transactions (sales of products or services). This figure corresponds to the number of potential customers (Disabilities) and thus determined conversion rate. In practice, the experts of the company «Skatrix» tendency to increase the number of sales with a corresponding increase in the number of leads. This unique software solution from our company will provide you with the opportunity to build effective communication with clients and always get a good financial result.