Creating a landing page: Strategy and Tactics Optimization
Under the landing page means a page on the site, which is moving according to certain key demands. Customers viewing this or any other information in the search engines will get to your website is through targeted pages. Company «Skatrix» has extensive experience in creating effective landing pages in Israel for the site of any orientation. Our experts know exactly how to turn ordinary web page on the website a sales tool, while avoiding the mistakes and financial losses.
Development of the landing page includes a number of rules that must be followed to achieve a positive result:
Page should not contain elements of Flash animations, or other complex graphics;
Page-oriented to attract visitors who are potential customers;
At the landing page should be simple and intuitive design, remember domain address;
The landing page must present content that is optimized for interaction with search engines and understandable to the visitor.
The landing page should first of all to answer visitors' questions, that is, the visitor can easily find it on the information that interests him. For example, if your potential customer interested in buying the bike, and he finds your site on demand "to buy a bike, it means that the page should contain information about cycling - photos, prices, reviews. Otherwise, if the page does not prove specificity, which is of interest to a potential client, it leaves the site and has not returned. Specialists in creating landing pages of the company «Skatrix» give practical advice on how to choose the right strategy to create pages for the site.
The choice of the target page.
Usually the choice of landing pages for specific requests that your home page which is optimized for a global query, which will display the direction of the portal. For example, for a sports store, this may be the query "Sports", "trainers". Internal pages to better optimize for the less competitive demands, consisting of 2-3 words. For example, buy sports equipment, "casual wear shop," where to buy a treadmill, etc. The main rule - choose the page that will fully meet the demand.
Rules for placement of keywords.
Each optimizer on the subject has its own effective methods, each of whom brings a result. Ideally, the search phrase must occur in the title page in the text (in the nominative and other cases), in describing the page. The number of search words barely plays the role, in addition to those cases where the phrase occurs too often and search engine interprets the text as spam.
Uniqueness of the content.
Content for the target page must be unique. This rule determines its value to the search engine and human. Apart from the fact that search engines will appreciate such a good site and give him an advantage, the page will be an interesting and visitor. Well, if the target page will be information that is not the competition. Ok, if this information is useful to visitors, provide answers to possible questions and it is constructed logically.
The correctness of html-tags.
In developing the landing page, html-tags play a major role. Any Web page - a collection of html-tags that describe each element inside. To develop the target page, programmers create some fields that are required. Subtleties of using tags enough - they stipulate directly at the stage of creating the site.
Where to begin creating your landing pages?
Design landing pages should start having some marketing indicators and targets. After receiving answers to the questions - what created the site, who his potential customers how channel resources, we plan tactics. The first step - the creation of a semantic query engine, which is determined by the level of competition, the number of visitors and the importance of the request. Next - create content for the pages corresponding to the marketing needs of the site. Ultimately, the chosen location for the target page. This can be contextual advertising - ad by clicking on which a visitor comes to a page or search engines.
Specialists of the company «Skatrix» created thousands of pages, using your own unique strategy for their development and advancement. And still never made a mistake - the websites of our clients work and prosper, and landing pages - they are key to attracting customers and profits.