Today, the Internet, along with our traditional forms of electronic advertising thrives relatively new, but rather an effective marketing tool - viral marketing. This advertising technique is used mainly in the social networks in order to attract users' interest to a specific brand, company or service. Viral marketing works on the principle of free dissemination of information between users. This effect is achieved by creating high-quality story or information filling. A user reading the content of the message, transmits it to others, which creates the effect of "virus".
Company «Skatrix» has extensive experience in organizing and conducting advertising campaigns in the direction of viral marketing. In Israel today occupies a leading position social networking site Facebook, the number of users is growing daily on tens of thousands of users from around the world. Audience the social network - the young and active people, which has a very good return for promotions. Advertise on FaceBook has its undeniable advantages compared with other types of advertising on the Internet:
Geo targeting. Opportunity to create broadcast commercials for an audience of a certain region - country, state, city or village. This makes the advertising more effective because it focuses directly on the target audience. In this case, the cost of marketing in social networks is significantly lower than the cost of running a large banner advertising.
Demographic targeting. The opportunity to send advertising messages to specific groups of users based on age, sex, marital status, occupation, etc. This is a direct hit on target, in contrast to the same content.
Information binding. Social Media Marketing is ideally organized user. The advertising message can be linked to the weather forecast, news and a pointer to an online map.
Establishing permanent links with consumers. Thanks to advertising on FaceBook is continuous contact between the consumer and advertiser. Effective with the audience on an ongoing basis is created through various surveys, quizzes and contests that ultimately beneficial for the formation of a positive company image.
Specialists of the company «Skatrix» make personalized advertising, through careful selection of the target audience. The advertising message is most effective when it is addressed to a specific user with specific interests and preferences.
Company «Skatrix» recommends the use of viral marketing, in cases when it comes to any actions that are directed to a specific category of users, to promote new products and services, promotion services and sites.
To achieve this aim we use the most popular social networking services like Facebook, Twitter, YouTube and others. In addition to viral marketing definition channels, plays a role and quality of content. To effect the virus has worked to adhere to certain rules, creating an advertising message:
The plot of the movie. Interesting vivid story, based on who will attend humor, unusual, sexual innuendo. Name movie to be provocative - it fueled interest, but not disclosed until the end of the essence
Time. Time video to viral messages must not exceed the range of 15-30 seconds, otherwise it just does not search through.
Provocation, scandal, shocking. Post, built on the basis of any provocation, always interesting to the user. Trying to answer the question that arises from the user, after viewing the information passed on to other users
The effect of "incognito". One of the principles of viral marketing is the lack of direct advertising in the message. It is about creating a certain idea in which advertising is present incognito, but, nevertheless, affect the activity of visitors.
Thus, viral advertising is similar to the snowball. Importantly create the right idea and apply it correctly - then advertising will promote itself. And this idea can be implemented under the guise of a video clip, flash saver, combining user groups, charity event. The effectiveness of viral marketing is confirmed by recent studies, according to which more than 78% of the users tend to trust the recommendation of friends and casual users. And only 14% of consumers trust the direct online advertising.